Hello brand new brand!
In my role as Network Art Director at Network 10, I led a dynamic team of designers and creatives to create a unique branding package for the then-new channel, 'Eleven,' which became the top free-to-air multi-channel for 16-39-year-olds in its first year.
I assembled a design team and oversaw the creation of every piece of graphic design for this new channel's brand. I collaborated with directors and producers, wrote briefs, and workshopped scripts for the station idents.
Some of the greatest joy came from conceiving all the bespoke, custom footage used for every program packshot with Nathan Drabsch and The DMCI, who were commissioned to produce these assets for us.
Credits
Creative Director: Claudio Amati
Graphic Designers / Animators: Erica McEwan; Michelle Demkiw; Daniel Snitzer; Francesca Leto
Concept contributor: Josh Aitken
Station ID Director: Armand De-Sant Salvy
Packshot Props & Footage Production: Nathan Drabsch, The DMCI
Creative Director: Claudio Amati
Graphic Designers / Animators: Erica McEwan; Michelle Demkiw; Daniel Snitzer; Francesca Leto
Concept contributor: Josh Aitken
Station ID Director: Armand De-Sant Salvy
Packshot Props & Footage Production: Nathan Drabsch, The DMCI
