As the Art Director - Brand Partnerships for Paramount ANZ (formerly known as Network 10),
I was the trusted, go-to creative for co-branding projects.
I was the trusted, go-to creative for co-branding projects.
Working between the Design, Promos and Sales Departments, with key stakeholders in the Commercial Integration team (now known as Paramount Brand Studios), I developed innovative on-air and online assets to enhance sponsor value.
The goal? Communicate an authentic link and genuine synergy between two brands to the audience.
SPONSOR BRAND + PROGRAM / CHANNEL BRAND = INTEGRATED ASSET.
McDonalds X Channel 10
Co-banding concept, design, edit & animation, AD.
Co-banding concept, design, edit & animation, AD.
Coles X Dessert Masters
Co-banding concept, design, edit & animation, AD.
Co-banding concept, design, edit & animation, AD.
Deliveroo X MasterChef
Co-banding concept, design, edit & packshot animation, AD.
Credit: 3D & Animation by Toby Royce
Co-banding concept, design, edit & packshot animation, AD.
Credit: 3D & Animation by Toby Royce
Coles X MasterChef
Co-banding concept, design, edit & animation, AD.
Co-banding concept, design, edit & animation, AD.
Mahindra X I'm a Celebrity, Get Me Outa Here!
Co-banding concept, design, edit & animation, AD.
Co-banding concept, design, edit & animation, AD.
AHM X I'm a Celebrity, Get Me Outa Here!
Co-banding concept, design, edit & animation, AD.
Co-banding concept, design, edit & animation, AD.
Mitsubishi X Channel 10
Co-banding concept, design, edit & compositing / animation, AD.
Co-banding concept, design, edit & compositing / animation, AD.
Isuzu D-Max & Australian Survivor
Co-banding concept, design, edit & animation, AD.
Co-banding concept, design, edit & animation, AD.
Nestle Kit Kat X Channel 10
Co-banding concept, design, edit & animation, AD.
Credit: 3D by Nathan Turner (Shot 1).
Co-banding concept, design, edit & animation, AD.
Credit: 3D by Nathan Turner (Shot 1).
Nestle Milo X Channel 10
Co-banding concept, design, edit & animation, AD.
Credit: Special FX by Nathan Turner (Shot 4).
Co-banding concept, design, edit & animation, AD.
Credit: Special FX by Nathan Turner (Shot 4).
Universal Pictures X MasterChef Bespoke TVC Throw
Co-banding copywriting, design, & animation, AD.
Co-banding copywriting, design, & animation, AD.
Make a Wish X The Cheesecake Shop X The Project Bespoke TVC Throw
Co-banding copywriting, design, & animation, AD.
Co-banding copywriting, design, & animation, AD.
Flight Centre X The Project Bespoke TVC Throw
Co-banding copywriting, design, & animation, AD.
Co-banding copywriting, design, & animation, AD.
Seek X Channel 10
Co-banding concept, design, edit & animation, AD.
Co-banding concept, design, edit & animation, AD.
Seek X MasterChef
Co-banding concept, design, edit, AD.
Credit: Co-animated by Toby Royce
Co-banding concept, design, edit, AD.
Credit: Co-animated by Toby Royce
Mars Inc Maltesers X Channel 10
Co-banding concept, design, edit, AD.
Credit: 3D by Nathan Turner (Shot 1).
Co-banding concept, design, edit, AD.
Credit: 3D by Nathan Turner (Shot 1).
Unileaver Magnum Icecream X Channel 10
Co-banding concept, design, edit, AD.
Credit: 3D by Nathan Turner (Shot 1).
Co-banding concept, design, edit, AD.
Credit: 3D by Nathan Turner (Shot 1).
McCafe X Channel 10
Co-banding concept, design, edit, animation, AD.
Credit: 3D by Nathan Turner (Shot 1).
Co-banding concept, design, edit, animation, AD.
Credit: 3D by Nathan Turner (Shot 1).
Optus X Channel 10
Co-banding concept, design, edit, animation, AD.
Co-banding concept, design, edit, animation, AD.
Bulla X Gogglebox
Co-banding concept, design, edit, animation, AD.
Co-banding concept, design, edit, animation, AD.
Movie Scoop Graphics Package
Concept, Design & Animation, AD.
Credits: Shutterstock illustrations (modified).
Concept, Design & Animation, AD.
Credits: Shutterstock illustrations (modified).
Warner Bros Aquaman X Channel 10
Co-banding concept, design, edit & compositing / animation, AD.
Co-banding concept, design, edit & compositing / animation, AD.
Sony Morbius X Channel 10
Co-banding concept, design, edit & compositing / animation, AD.
Co-banding concept, design, edit & compositing / animation, AD.
Twinings X The Bachelorette
Co-banding concept, design, edit, AD.
Credits: Animated by Scotty Willcox.
Co-banding concept, design, edit, AD.
Credits: Animated by Scotty Willcox.
Australian Super X The Project TVCs
Design, animation, edit, AD.
Design, animation, edit, AD.
Subway X The Amazing Race
Co-banding concept, design, edit, AD.
Co-banding concept, design, edit, AD.